Research shows as many as 82% of people will do research online before ever making a purchase decision. Once traditional mediums like Radio drive a potential customer to research you, specifically, Digital Marketing is there to help pull your potential customers through the sales funnel and into your business! However, with all of the options available today, identifying what Digital Media is most appropriate for your unique business in critical to delivering a return on your investment.
targeted display tactics
Roughly 98% of consumers will leave a site without converting. Here is your chance to re-engage them with a completely new level of performance and insight.
Site Retargeting targets users who have already visited your site while they are visiting other sites across the web. Site retargeting is a highly effective method of converting site visitors into purchasers.
Alpha Media brings the advantages of element level marketing to site retargeting. While most retargeting companies still operate at the group segment level, Simpli.fi enables bidding, reporting, and optimizing down to the smallest data elements, such as products, categories, or pages viewed.
Reach more searchers, more often, and more effectively with Alpha Media’s industry leading keyword-level search retargeting. Alpha Media’s keyword-level search retargeting enables advertisers to combine the effectiveness of search with the reach and brand impact of display. Intent data captured while a user is searching is generally the most effective targeting data available. Using search retargeting, advertisers are able to target prospects with display ads based on the searches they perform across the web.
Engage new customers by showing them ads that resonate with the content they are already consuming. Contextual targeting looks at the category or keywords of the current page a consumer is viewing and then serves them ads that are highly relevant to that content. So, viewers only see ads they’re interested in, and you only serve valuable impressions to the right viewers.
CONTEXTUAL TARGETING OPTIONS
Keyword Contextual Targeting: Create your own contextual category by uploading keywords that define the pages where you want your ad to appear. Bid, report,and optimize based on each keyword to attain optimal performance.
Category Contextual Targeting: Target ads on pages that fall into one or more of 300 contextual categories defined by the Internet Advertising Bureau (IAB). Gain visibility on how each contextual category is performing and optimize to CTR, CPC, or CPA.
Keyword/Category Contextual Combination: Target only pages that contain your selected keywords and have been classified into one of your selected categories. Combination targeting works great for targeting keywords with multiple meanings.
ALPHA MEDIA ADVANTAGES
Keyword Level Performance: Alpha Media’s keyword contextual targeting enables you to target pages containing competitive product terms, brand terms, and other highly relevant phrases that drive improved performance.
Multiple Options: Get as granular as you like with keywords or keep it high-level based on categories. Balance reach and performance to meet the goals of your specific campaign.
Complete Transparency: Learn how each keyword and category performs, and use that insight to improve existing and future campaigns. Massive Scale: Use contextual targeting across all the major real-time bidding exchanges.
The most advanced location-based mobile advertising technology based on specific geographic shapes. Alpha Media’s geo-fence technology enables marketers to customize audiences through custom targeting shapes with pinpoint precision. Alpha Media’s purpose built a Geo-Fencing technology to solve the common issues with solutions built on mobile ad networks; precision and scale. Through the use of unstructured data and a programmatic infrastructure, Alpha Media’s performance is unmatched.
Measure online to offline conversions with Alpha Media’s Geo-Fencing Technology. Conversion Zones are the most powerful tool for tracking online to offline conversions in mobile advertising. By tracing a virtual Conversion Zone around a physical location, advertisers can measure the amount of physical traffic driven to the location that have previously been served their ad.
How Conversion Zones Work. A virtual geo-fence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e a competitor’s store, a venue, or a specific part of town, etc.) Next, a virtual Conversion Zone is traced around one or more of the the advertiser’s locations. When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device. When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.
Conversion Zone Reporting
View Through Visits
Click Through Visits
Total Visit Rate (TVR)
Cost Per Visit
Daily Total Conversion Zone
The Latest Innovation in Geo-Fencing Technology. Target customers who attended specified events with the most precise temporal geo-targeting solution available. Event Targeting is used to build an audience based on a Geo-Fence during a specified date and time window of an event and then advertise to those customers. Ideal locations include stadiums, arenas, convention centers, parks, festivals, and much more.
Self-contained, turnkey Event Targeting solution.
Granularity down to the hour level.
A tool that builds audiences based on physical locations during
specific date and time windows.
Fully automated process to run Event Targeting campaigns
on single or multiple locations, dates and times.
Audiences are portable and reusable.
How Event Targeting Works
A virtual geo-fence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe. When the customer enters the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.
Native ads are a responsive ad unit built in real-time to match a particular publisher’s content and design. Native offers improved user experience and greater performance than traditional display ads by providing users a cohesive browsing and ad experience.
A recent study by business analyst IHS forecasts that 63% of mobile display ads will be native by 2020. Simpli.fi brings the power of unstructured data to the emerging format of Native Advertising.
– Improve user experience with less intrustive ads
– Six times higher response rate than traditional display ads
– Personalized in real-time for each publisher’s site and individual user
– Delivers across all media types including mobile browser, in-app, desktop, etc.
– Aligns with IAB LEAN ad guidelines
– Ability to overlay Simpli.fi targeting tactics, including Geo-Fencing, for maximum reach potential
– Emerging ad format with limited competition and expanding inventory
HOW IT WORKS
Native ads are built from a variety of flexible components:
– Image: 1200×627, recommend for scaling
– Title Text: 25 character max
– Body Text: 90 character max
– CTA Text: 15 character max
– Destination URL
Alpha Media uses these components to build a creative ad unit in real-time that blends seamlessly into a publisher’s content and design.
Facebook newsfeed & INstagram ad campaigns
- The average adult spends 50 minutes on Facebook every day.
- Facebook Newsfeed & Instagram ads will target consumers who fit your prospective client demographic.
- Ads appear within the Facebook Newsfeed on desktop, mobile, and tablet.
- Include a call to action button (Call Now, Get Directions, Learn More etc.)
Investing in a Customized Facebook Newsfeed Campaign, your business will receive:
- Customized and Targeted Campaign to meet your unique business objectives. Customized and Targeted Campaign to meet your unique business objectives.
- Digital Impressions will be geared toward putting your message in front of the right people based on demographic, user habits, and more precise specifications.
- Delivered, robust analytics on reach-status and profiles of those reached in order to ensure a precise campaign
let alpha media help you
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